Whether you've been running your chiropractic practice for months or are just starting out in the business, you always need to be on the lookout for ways to attract new patients – more patients means higher profit margins, which could be the difference between a successful business and one which is forced to close its doors! The economy may be going through a difficult time, but people will always turn to chiropractors for treatment for their back, neck and shoulder pain and it's important to think about how you can continue to attract those that need your help, ensuring they pick your practice out of the many others in your area.
Promotional Offers
We all love a good sale- the opportunity to save money; especially with the economic downturn and if you're just starting up your business, promotional offers are one of the best ways to attract new patients. Even if you've been established for a while, promotional offers can be used at times of year such as Easter and Christmas to attract new patients – for example 3 treatment sessions for the price of 2, or 25% off your first session.
Email Newsletters
Email newsletters are a great option for any business looking to keep costs down and chiropractic newsletters are not only a great way to attract new business, they're also ideal to keep current patients coming back to your practice for treatment. Because there are no printing costs involved, email newsletters are an affordable way to attract new patients to your practice and used in conjunction with your website and social media, they're ideal for startups to keep overheads low.
Social Media
Twitter, Facebook and LinkedIn are ideal places to grow your business, but before you set up a Twitter account and Facebook page for your practice, make sure you have the time to dedicate to them. Remember, when people post on social media, they expect a real-time response and your Twitter account in particular will only work as hard as you make it. Regular updates are a must and you should respond to queries from potential patients as quickly as you can. Of course, your social media accounts should link to your website where clear details for your business such as opening times should be easy to find.
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Your Website
It should be obvious, but your website is a virtual storefront for your business – in this day and age it's how most customers and patients will find you, and where they'll come for more information about your services, prices and opening times. Whilst you don't have to pay to have your website designed by an expert, it does help to boost your credibility and make your site look more professional, not to mention they can make sure everything is loading quickly, as nobody likes a slow site. Try to keep your site updated regularly with relevant, interesting content that relates to chiropractic health and consider starting a blog which links to your site where you can update current subscribers with practice and chiropractic news.
Networking
Networking is a great way to attract new patients, whether you network online or in person. Attending industry events can help you to network with those who could help you to grow your business, whilst networking on a more personal level, such as handing out business cards at a party, spreads the word about what you do – and it doesn't cost a penny! Taking a stand at trade shows is another great way to network and can help you to find new patients. You can find more information about upcoming chiropractic trade shows online – attending just one could really boost your business next year!
There are plenty of ways to attract new patients to your practice; it all depends how much time you have and how much money you're willing to spend. Hopefully these ideas will give you a starting point for all your own ideas.
Calvin Ford is a freelance writer and former chiropractor. Having run his own practice successfully for over 15 years, he knows that marketing is the key to a successful practice and would recommend coming up with creative ideas to stay one step ahead of the competition at all times.