Back in the good ‘ol days, Internet users were wandering the interwebs aimlessly. Google was actually a discovery tool back then. Whenever you wanted to obtain more information on something, you used keywords that you knew to gather the right information from a search. The result was always a series of sites. However, the answer to the question at hand wasn’t always clear.Plus Size Evening Dresses
Google has done a fantastic job at closing the gaps of the information discovery process. Humans are now inherently more knowledgeable (and ungrateful) because of the tools we possess at our fingertips.
The Internet, whether we accept it or not, has altered the way we create an interest in an entity. Rather than wondering about what kind of “cool discount shoes” are available online, we now know that “zappos sales” might yield us a better result.
In other words, search marketers are seeing far less unbranded keyword searches these days. The majority of the keyword activity we witness are instead incorporating a preexisting brand awareness. Searchers know where they want to go, but don’t know exactly what they want. This results in queries like “j crew sweatshirts” or “asos pants.”
Search is now just a gateway to the web. Case in point, how many times do you type just a brand name into Chrome and click-through to the .com of the company’s site? I know I do this all day.
A more knowledgeable consumer equates to a much different inbound marketing landscape. If we can peel back the layer of data at the surface and further uncover these types of behaviors, we can try our best to cater our content initiatives accordingly. What we can’t do anymore, however, is vie for long-tail keywords that used to bring us a ton of random traffic.Plus Size Prom Dresses UK