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Sun(k) Costs

As droves of people purchased eclipse sunglasses to prepare for Monday’s solar eclipse, vendors raced to meet the spiking demand. I’m waiting on the exact numbers, but just about everyone seemed to be purchasing a pair. 

It makes me think about the eclipse sunglasses market. The chart would look something like this:


Aside from a few gag purchases, this is a market that goes from zero to millions back to zero in the matter of weeks. 

Then my mind goes to the consumers that arrive home after experiencing the eclipse. Many will repurpose the glasses as a gag gift, makeshift 3D glasses, or save them for a potential Halloween costume as the members of Devo. 

If you’re like me, you’ll see them as worthless and throw them away. 

It would be very interesting to analyze garbage cans around the world this week. 


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