I have always been angry with Nike.
They come off as so demanding.
Yet they’re not specific at all.
What would you like me to do, almighty Nike?
What is this elusive “it” you speak of?
Whatever “it” is, how should I do it?
What about where?
When?
Most importantly, why?
What’s the incentive?
What’s in it for me?
Come on, Nike. If you really want to influence people to take action, at least be a little more descriptive.