Almost as if I had laid my eyes on a golden unicorn, I’ve witnessed the seemingly impossible. After a 13 year career of professional online marketing, I thought I had seen it all. There are some things that you never expect to encounter. A pot of gold, Bigfoot, another decent Metallica album… (I think you get the point). For the online marketer in me, it was always the elusive 0% bounce rate. With the short attention span of web surfers these days, how could something like this even be possible? In case there are any readers that are unclear, Google’s definition of a bounce rate is as follows: Bounce Rate [...]

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