Events

Genjuice Tour Miami

Posted on:Wednesday, July 27th, 2011

Attention All South Florida Entrepreneurs:

The Gen Juice Tour is coming to Miami on September 23rd. I have just been invited to speak at the event alongside some pretty amazing young entrepreneurs. We will each be speaking briefly on the topic of “Building a Following.” It should be very enlightening and undoubtedly a great event to network with some amazing contributors to the South Florida community.

I told the event facilitators that I would help recruit both speakers and guests for the event. So, if you are a South Florida entrepreneur and would like to attend and/or be a part of the event in some capacity, please send me an email or leave a comment below.

I’m sure I will be writing more about this event as the date gets closer, but for now, just get excited for what will be an incredible entrepreneurial experience.

Scam Prevention From Marcus Evans

Posted on:Sunday, May 22nd, 2011

With so much content out there these days, scams are inevitable. Now that the web is so open and everyone is sharing their lives, scams and fraudulent activity is bound to happen more often. It’s important to understand what can be done to prevent such scams and how you can make yourself less vulnerable.

Marcus Evans Scam Series is an example of a conference that empowers individuals on this topic. The event has been fighting against online scams and frauds for many years now. They travel the world helping businesses combat negativity and be smarter about their online activity.

I hate to say it, but affiliate marketing lends itself to a lot of online scams. Plans known as “rebills” sell consumers a product with fine print that reads that they are signing up for a subscription to said product and will be automatically billed every month. It’s not hard to see that this is quite a concern and the issues stemming from this strategy is always being fought.

There are also scams that can be found in all of these “guru” programs that people are so aggressively selling online. Maybe it’s an e-book, a training course, or a DVD, but a lot of these don’t end up offering the value that customers are expecting to receive. It is my belief that sales copy is to blame here. People care too much about “making the sale” so they completely disregard the feelings of the potential customers. Hard selling the product just makes more sense from the business and financial standpoint. They don’t care about the repercussions as long as they make the sale in the end.

We’re a long way away from halting all online scams, but as people like you become more knowledgeable, our ongoing attempt becomes more fruitful. Let’s keep spreading the word, going to events like Marcus Evans’, and being cautious when faced with an online purchase that you’re not completely sure about.

Your Table = No Fun

Posted on:Sunday, April 3rd, 2011

As someone that owns a marketing agency, I have to attend a lot of conferences and trade shows. While there, I try to network and meet as many people as possible. While it’s important to be the initiator of conversations, it’s a lot easier to have your brand materials provide enough intrigue to allow attendees to come up to you.

Aside from all of the basics, such as business cards, stickers, posters, and advertisements in the official event programs, there are many other ways to portray your company in the most powerful and professional light. For starters, logo tablecloths make the perfect covering to any corporate table at any event. It’s too often that I go to a show and see a few representatives of a company having to set up an immense castle for their stations. Not only does it take them forever to build it, but by the time they are finished setting up, they are too tired to promote the company effectively. The opposite approach provides the same result. If you don’t have ENOUGH materials to decorate your area, you will look unprepared and unprofessional.

We strongly recommend thinking long and hard about your setup before committing to have a presence at your next event. Go through the motions to ensure that you have all of the necessary products and materials that will make your business stand out amongst the rest.